The Macallan Horizon

The new limited edition single malt whisky, emerge from the collaboration between The Macallan & Bentley Motors, presented in a innovative horizontal bottle design, that represents the fusion of traditional craftsmanship and cutting-edge technology. A journey in the dark that ends with an inevitable fussion between the brightness malt liquid and the innovative horizontal premium bottle.

I was in charge of art direction, 3d design and some animations.

Thanks so much for having me!

Process and R&D

Creative Direction: Tigrelab

3D Artist: Pablo Arenas, Gerard Foix, Gerard Estalella, Thais Altès

Fluid Simulation: Jose T. Alvarez

Compositing: Borja Aguado

Project Manager: Vanesa Palmeri

Sound Design: Echoic

Colorist: Esther Tejada

Brand: The Macallan & Bentley Motors

Agency: Master For You

Studio: TigreLab

Year: 2021