The Macallan Horizon
The new limited edition single malt whisky, emerge from the collaboration between The Macallan & Bentley Motors, presented in a innovative horizontal bottle design, that represents the fusion of traditional craftsmanship and cutting-edge technology. A journey in the dark that ends with an inevitable fussion between the brightness malt liquid and the innovative horizontal premium bottle.
I was in charge of art direction, 3d design and some animations.
Thanks so much for having me!
Process and R&D
Creative Direction: Tigrelab
3D Artist: Pablo Arenas, Gerard Foix, Gerard Estalella, Thais Altès
Fluid Simulation: Jose T. Alvarez
Compositing: Borja Aguado
Project Manager: Vanesa Palmeri
Sound Design: Echoic
Colorist: Esther Tejada
Brand: The Macallan & Bentley Motors
Agency: Master For You
Studio: TigreLab
Year: 2021